Fable
Kiwi and kiwifruit in the fruit market
There is an unwritten rule in the fruit wholesale market: imported from New Zealand is called kiwifruit, domestic is called mihoutao. The botanical name is the same, the flesh color differs slightly, but once cut open it is the same thing. Veteran buyers all know this rule—when placing orders, just write the name according to origin. Until one day, a chain supermarket's supply chain system launched automatic price comparison.
The system scanned Supplier A's quote: kiwi fruit, 28 yuan per kilogram. It then scanned Supplier B's quote: kiwi (New Zealand variety), 26 yuan per kilogram. The system judged these to be two different products and recommended Supplier B's kiwi to the procurement manager—because it was cheaper. But Supplier B's product was actually domestic, not the New Zealand variety, with completely different taste and shelf life.
Where did the problem lie? It lay in the lack of a unified naming convention. Supplier A named strictly by origin, Supplier B named by variety with a parenthetical note, and the system did not understand the actual meaning of the five characters "New Zealand variety," matching only literally. Automated price comparison bypassed a judgment that should not have been bypassed: are these two quoted lines talking about the same thing?
The market supervision department later did something: it listed a comparison table of all combinations in the market where the same item had different names—cherries and cherries, pineapples and pineapples, kiwifruit and kiwifruit—and required all suppliers to mark both the standard product name and the common name when quoting. The system added a mapping layer, and during purchasing it first classified all names under standard product names, then compared prices.
The wholesale market later posted a list of different names for the same goods at the checkout counter. Kiwifruit, mihoutao, New Zealand varieties, domestic varieties — which are the same thing, and which merely have similar names but are different goods — all written on one sheet. When suppliers quote prices, they must also write both the standard product name and the common name; they cannot rely on a single local expression and leave the buyer guessing.
A chain store was once stuck for three days because of this. The purchase order said kiwi, the warehouse intake form said mihoutao, and the finance receipt said imported green fruit. Placed together, the auditor thought three batches of goods had been bought. In the end, only a certificate from the market supervision office allowed release. The goods were not wrong, but the trust cost caused by messy names was very real.
From then on, the procurement manager built a glossary for all fruits. On first mention, write the standard name, the common name and the origin; afterward, use the standard name consistently. This rule was not complicated, yet it saved countless explanations: the same thing can have many names, but in external transactions there must be one stable set of applicable definitions and criteria.