30 questions

30 self-check questions: which part is most worth systematizing right now?

These 30 self-check questions don't test concepts or create anxiety. They just help you quickly identify: whether you're stuck at entry-level expression, sales advancement, or case and material evidence; and whether now is the right time to prioritize pushing forward.

If you nod along many times in a row for a particular self-check group, that group is most likely the area most worth systematizing right now.

A. Entry expression

These 10 self-check questions help you identify whether the entry point is connected smoothly

1. After others read your website or introduction, do they still find it hard to say exactly what you do?

2. Do you often need to repeatedly explain what kind of customers you're suited for?

3. Does your website read more like a self-introduction, leaving visitors unsure whether you're a fit?

4. You have content, but are effective inquiries still unstable?

5. Do you feel others have "seen you" yet still don't understand you?

6. Do you find it hard to explain in one sentence what problem you solve?

7. Are your case studies and pages hard for external search, Q&A and recommendation scenarios to cite?

8. Not sure whether your homepage should lead with audience, problem or service?

9. Do you suspect the main problem is insufficient explanatory power at the entry point?

10. Do you feel many opportunities are lost at the entry stage before they even begin?

B. Sales Progression

These 10 self-check questions help you identify whether the push is connected smoothly

11. People are already asking, but conversations always fizzle out?

12. Do you often forget, after a few days, how far a given opportunity has progressed?

13. Do you struggle to quickly see the current status of each opportunity?

14. Do you always feel like you're following up, but the opportunity isn't moving forward?

15. Do you often only realize what the customer was concerned about after the conversation is over?

16. Don't you know what to push next on a given opportunity?

17. Do you rely heavily on on-the-spot judgment and lack a stable follow-up rhythm?

18. Have you had many conversations, but find it hard to review the entire progression process?

19. Do you feel you spend a lot of time following up but don't close a proportional share of deals?

20. Do you suspect there were actually plenty of opportunities, but too many were missed during the advancement process?

C. Case and material evidence

These 10 self-check questions help you identify whether your materials connect smoothly

21. Do you start scrambling for cases, FAQs and solution explanations as soon as a deep-dive conversation begins?

22. Do you know you have a lot of good experience, but find it hard to quickly bring it out as proof?

23. Do you often repeat the same answers?

24. Are your cases scattered across chat logs, folders and your head?

25. Do post-meeting supplementary materials always get delayed until very late?

26. Have the projects you've done never been organized into reusable persuasive materials?

27. Do you feel you communicate well but lack key evidence to back it up?

28. Do you clearly have a method but haven't written it into something the client can understand?

29. Does preparing materials feel like starting from scratch every time?

30. Do you suspect many opportunities die from insufficient evidence?

How to use these self-check questions to identify

• If Group A has the most hits, prioritize entry-point messaging, homepage structure, case entry points and external discoverability.

• If Group B scores highest, prioritize sales progression, process records, concern mapping and next-step action structure.

• If Group C is hit most, prioritize cases, FAQs, solution descriptions, post-meeting materials and knowledge capture.

• If all three groups are hit, you still do not need to do all three at once; usually one group affects consulting quality and deal efficiency first.

If you roughly know where you are stuck but are not sure whether now is the right time, add us on WeChat for a quick chat first—don't rush straight into a project.
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